Business Management: A Value Chain Approach - Abridged Version - Softcover

Nieman, G.; Bennett, A.

 
9780627026485: Business Management: A Value Chain Approach - Abridged Version

Synopsis

This abridged version of Business management includes selected chapters directly related to the value chain approach. The title covers basic points of theory and has a strong practical approach. It includes self-evaluation exercises, challenging experiential exercises, information about relevant websites and interesting discussion questions.

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