Business Mangement: A Value Chain Approach - Softcover

 
9780627025822: Business Mangement: A Value Chain Approach

Synopsis

The authors of this title adopt the value chain as a framework in order to help business students to visualise how the value chain works. New ground is broken in that management is not dealt with merely from a functional perspective. While the goal is to introduce undergraduate learners to the concept of the value chain, it is not, however, to offer a directory on the related literature.

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