Fundamentals of Strategic Management - Softcover

Parthasarthy, Raghavan

9780618427598: Fundamentals of Strategic Management

Softcover

ISBN 10: 0618427597 ISBN 13: 9780618427598

Publisher: Houghton Mifflin, 2006

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Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.

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Synopsis

"Fundamentals of Strategic Management" emphasises strategy in action by exposing students to real-world examples, practical applications and a complement of strategy theory. The author uses a central theme to form the basis of discussion in each chapter, "What causes a business to succeed?" Another running theme is the importance of corporate governance and corporate social responsibility. This work offers a full chapter on corporate governance and social responsibility as well as boxes and discussion throughout other chapters as appropriate. It is a 10-chapter, reasonably priced text written in a clear, direct, non-superfluous style that includes a majority of its source material from practitioner sources such as the "Harvard Business Review" and "Business Week". It focuses on themes of success in business and the importance of corporate governance and corporate social responsibility.

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