Synopsis
"Foundations of Marketing" offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in ethics, e-marketing and customer relationship management, while incorporating up-to-date research and examples throughout.
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Foundations of Marketing
Published by
Houghton Mifflin College Div, 2003
ISBN 10: 0618251502
ISBN 13: 9780618251506
Used
Hardcover
Seller: BookHolders, Towson, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: Instructor ] Publisher: Houghton Mifflin Company Pub Date: 3/1/2003 Binding: Hardcover Pages: 478 Instructor edition. Seller Inventory # 6901376
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Pride-Ferrell Foundations of Marketing
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Instructor. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3360383-6
Stock Image
Foundations of Marketing
Published by
Houghton Mifflin College Div, 2003
ISBN 10: 0618251502
ISBN 13: 9780618251506
Used
Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0618251502I5N10
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Foundations of Marketing
Published by
Houghton Mifflin College Div, 2003
ISBN 10: 0618251502
ISBN 13: 9780618251506
Used
Hardcover
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. Dust Jacket NOT present. CD WILL BE MISSING. . SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82906182515024