e-Business: Strategic Thinking and Practice - Hardcover

Canzer, Brahm

Hardcover

ISBN 10: 0618150366 ISBN 13: 9780618150366

Publisher: Cengage Learning, 1980

Synopsis

E-Business: Strategic Thinking And Practice BY Canzer, 9780618150366

About this title

Review

MODULE I. A FRAMEWORK FOR UNDERSTANDING E-BUSINESS. Chapter 1: Exploring the World of e-Business. Chapter 2: Environmental Forces Affecting Planning and Practice. Chapter 3: Ethical, Legal, and Social Concerns. MODULE II. STRATEGIC BUSINESS PLANNING FOR THE INTERNET. Chapter 4: Developing e-Business Models. Chapter 5: Strategic Planning: A Multi-level Organizational Approach. Chapter 6: Researching and Analyzing Opportunities for Growth. Chapter 7: Understanding Online Communication and Behavior. MODULE III. IMPLEMENTING THE E-BUSINESS PLAN. Chapter 8: Creating the Marketing Mix. Chapter 9: Organizational and Managerial IssuesChapter. Chapter 10: Financial Planning and Working with Investors. Chapter 11: Implementation and Control of the e-Business Plan.

Synopsis

Canzer uses a strategic planning approach to organise the four primary content subject areas important to E-business: technology, management, marketing, and finance. The text has been kept brief to allow additional research and study content to be placed on-line. Cases and project-based learning assignments from the author's own classes will be added each semester. An on-line journal and a gateway to resources brings the text and accompanying web resources together in a dynamic interactive way for students, which make this brand new publication very suitable for e-business courses as well as for supplemental use in the principles of marketing and management courses. Features of this brand new text include: - Key focus on four primary topics - E-business technology, management, marketing, and finance - Light on Hardware, Heavy on Strategy. This text focuses on what today's business students need to know about developing, managing, and maintaining a successful E-business.

By placing emphasis on theory and application, rather then the physical structure of the e-business environment, Canzer helps students to be better prepared to meet the E-business challenges of both today and tomorrow - Balanced Presentation of theory and strategy. Canzer strikes a balance in presenting E-business Strategies with examples of strategy in practice allowing students to first learn the theory then see it applied in the real world. Amongst these numerous real world examples and cases are some of today's E-businesses including: IBM, Microsoft, Sun Microsystems, Siebel, and PeopleSoft

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0618150366
• ISBN 13: 9780618150366
• Binding: Hardcover
• Number of pages: 352