Elements of Buying: A How To Reference Guide on Advertising for Business Owners: Volume 1 - Softcover

Lassere, Ms. Adele M

Softcover

ISBN 10: 0615661475 ISBN 13: 9780615661476

Publisher: Adele M Lassere, 2012

Synopsis

This book is designed to be an "how to" to help entreprenuers and small business owners learn the basics (step by step) to develop strategy, formulate target (or customer base), negotiate and buy time or units within all advertising vehicles; such as: television, digital, radio, print, etc. Several examples and case studies are included. If you cannot afford to hire an advertising agency or marketing pro, this book walks you thru the steps necessary to assist in planning and buying advertising.

About this title

About the Author

Adele M. Lassere has 20+ years within the marketing & advertising arena. She has worked within large & small advertising agencies focusing on consumer and business-to-business campaigns. Adele’s expertise covers an array of Fortune 500 companies that include industries, such as: retail, telecommunications, consumer package goods, health, automotive, oil & gas, technology) and many more. Her cumulative experience spans all media vehicles including traditional, digital and non-traditional. Adele has also consulted with many small businesses, including a global Asian media company. Adele’s accomplishments includes: a weekly column (The Marketing Corner) within Epoch Times, Asian-owned English-language version, newspaper and recipient of Black Enterprise’s 2011 Top Execs in Marketing & Advertising. To many in the industry, Adele is dubbed as, “the fixer.”

Edition details

• Publisher: Adele M Lassere
• Publication date: 2012
• Language: English
• ISBN 10: 0615661475
• ISBN 13: 9780615661476
• Binding: Paperback
• Illustrator: Ferrell Mr Stan
• Number of pages: 118