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Synopsis
The speed of innovation and change in B2B marketing has never been greater. And the need for clarity, for a blueprint, for a guide to what’s really working and how to apply it specifically to increase sales pipeline growth, velocity and conversion – that’s what we get asked for more than anything else. Which is why we wrote this book. It covers a lot of ground, but quickly. We’ve addressed a comprehensive view of the sales and marketing pipeline, but done it in quick bursts with lots of specific, actionable ideas, strategies and tactics you can put to work right away.
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The Modern Marketer's Field Guide
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The Modern Marketer's Field Guide
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The Modern Marketer's Field Guide
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The Modern Marketer's Field Guide (Paperback or Softback)
Published by
Heinz Marketing Press 8/19/2013, 2013
ISBN 10: 0615487815
ISBN 13: 9780615487816
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The Modern Marketer's Field Guide
Published by
Heinz Marketing Press, 2013
ISBN 10: 0615487815
ISBN 13: 9780615487816
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