Start Small, Stay Small: A Developer's Guide to Launching a Startup - Softcover

Walling, Rob

 
9780615373966: Start Small, Stay Small: A Developer's Guide to Launching a Startup
Softcover
ISBN 10: 0615373968 ISBN 13: 9780615373966
Publisher: The Numa Group, LLC, 2010

Synopsis

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes:

  • You don't have $6M of investor funds sitting in your bank account
  • You're not going to relocate to the handful of startup hubs in the world
  • You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options
There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

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About the Author

Rob is a serial startup startup founder, angel investor, and author. He's been sharing his startup insights since 2005. Rob has written 3 books about how to start startups, been interviewed in the Wall Street Journal, Forbes and Inc., and reached hundreds of thousands of people through hundreds of interviews, talks, books and articles.

"About this title" may belong to another edition of this title.

Publisher
The Numa Group, LLC
Publication date
2010
Language
English
ISBN 10 
0615373968
ISBN 13 
9780615373966
Binding
Paperback
Number of pages
213
Editor
Taber Mike