Synopsis
A hard-hitting handbook for would-be entrepreneurs offers straightforward advice and definitive guidelines on how to succeed in a highly competitive business environment. 25,000 first printing.
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About the Author
Rob Adams is the founder and managing director of AV Labs, an early-stage venture fund providing financing, executive talent, and an acceleration process for technology startups. Prior to his venture career, he was a high-tech executive for eighteen years. He joined Lotus shortly after its IPO and was instrumental in launching Notes and 1-2-3 for Macintosh. He subsequently founded and was CEO of Business Matters, a venture-backed developer of financial forecasting and modeling products, and was an executive with Pervasive Software, a company he helped take public in 1997. For more information, visit www.avlabs.com.
From the Inside Flap
ob Adams helps entrepreneurs find true markets for their products, design solid business models, and hire great teams because that s what it takes to build a successful company. While this sounds self-evident, far too many entrepreneurs have forgotten these fundamentals. They ve been influenced by what Adams calls business porn, myths lingering like a bad hangover from the easy success days of the late 90s. These entrepreneurs believe a unique idea is the key to igniting a great business. They think their industry experience already makes them experts on customer needs. They have simplistic, self-defeating illusions about sales, marketing, financing, and more.
They say things like I have a million-dollar business idea for a new product. Wake up, says Adams: Good ideas are not scarce they re a dime a dozen. Businesses are successful not because of a unique idea but because of extraordinary execution. They offer a better, fas
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A Good Hard Kick in the Ass : Basic Training for Entrepreneurs
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Crown Publishing Group, The, 2002
ISBN 10: 0609609505
ISBN 13: 9780609609507
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A Good Hard Kick in the Ass : Basic Training for Entrepreneurs
Published by
Crown Publishing Group, The, 2002
ISBN 10: 0609609505
ISBN 13: 9780609609507
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