The author of Customers.com focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success. 100,000 first printing.
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PATRICIA B. SEYBOLD is the author of the international bestseller <b>Customers.com</b> and is the founder and CEO of the Boston-based Patricia Seybold Group (www.psgroup.com). The Seybold Group specializes in helping Fortune 500 companies with their e-business strategies, best practices, and technology architecture decisions. Founded in 1978, the firm offers customized consulting services, an online strategic research service, executive workshops, and in-depth research reports.
onger in control of your company's destiny . . .<br><br>It happened in the music business and it will happen in yours. It's only a matter of time. Customers actually take control of an industry and reshape it from the outside in. Customers decide that the way they want to use an industry's product doesn't fit the current business model. <br><br>Patricia Seybold, author of the influential, bestselling <b>Customers.com</b> would say that that's a revolution. Thanks to the Internet and to mobile wireless devices, both business and consumer customers are demanding that you change your pricing structure, distribution channels, and the way you design and deliver products and services. Your business must be transformed so that it is completely customer-centric, or you will be out of business. <br><br>Her advice to companies facing the customer revolution? You can fight it if you want, just as Don Quixote fought imaginary windmills and thought he was winning battles. But naturally he l
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Condition: Como nuevo. : En 'The Customer Revolution', Patricia Seybold explora cómo las empresas pueden prosperar en una era donde los clientes tienen el control. A través de análisis y casos de estudio de diversas empresas, Seybold ofrece una guía práctica para transformar los negocios y centrarse en el cliente, adaptando estrategias de precios, canales de distribución y diseño de productos para satisfacer las demandas de los consumidores en la economía actual. Este libro proporciona una visión valiosa para las empresas que buscan medir y monitorear lo que realmente importa a sus clientes en tiempo real. EAN: 9780609607725 Tipo: Libros Categoría: Negocios y Economía Título: The Customer Revolution Autor: Patricia B. Seybold| Ronni T. Marshak| Jeffrey M. Lewis Editorial: Crown Pub Idioma: en Páginas: 416 Formato: tapa dura. Seller Inventory # Happ-2024-01-10-b2bcf2aa
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