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Communication for Health and Behavior Change: A Developing Country Perspective (Jossey-Bass Health Series) - Softcover
Synopsis
Health Communication in Developing Countries
A Publication of Healthcom Project, Academy for Educational Development, and the U.S. Agency for International Development
This study details a practical, five–step model for communication that promotes change in existing behaviors and supports the good health practices essential for child survival in developing countries. Learn how to apply basic behavioral principles and techniques to understand how a given population supports or inhibits sound health practices; to identify where change is most needed and feasible; and to select appropriate channels for communication.
Based on a twelve–year, twenty–country project funded by the U.S. Agency for International Development.
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About the Author
JUDITH A. GRAEFF is senior program officer for the HealthCom project at the Academy for Educational Development. JOHN P. ELDER is a professor in the Graduate School of Public Health at San Diego State University. ELIZABETH MILLS BOOTH Elizabeth Mills Booth is a health communicaation and social marketing specialist and is a consultant to the Academy for Educational Development.
From the Back Cover
Based on the work of HealthCom, a twelve–year, twenty–country study of health care in developing countries, this book provides a practical, five–step model for promoting change in existing behaviors and supporting essential good health practices.
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