Slide: Ology: The Art and Science of Creating Great Presentations - Softcover

Duarte, Nancy

Softcover

ISBN 10: 0596522347 ISBN 13: 9780596522346

Publisher: O'Reilly Media, 2008

Synopsis

Over the last fifteen years, professional communications have changed drastically. Presentations are the primary way we communicate. There is a proliferation of presentation software in the workplace, but there are no documented best-practices for how to communicate optimally in this ubiquitous medium., There has never been a gold standard collection of best practices for telling the visual story until now. Whether you're a CEO, senior manager or educator, you create presentations that have incredibly high stakes. Stock value, sales revenue, career promotions and behavior changes are all influenced by presentations daily., Those of us who want to get ahead have had a few guides that teach us how to create 'sticky' verbal messages and make a successful delivery. But what about the slides themselves? Are they art or science, or both?If you 're tired of stagnating in your career or getting marginal feedback when you present to pivotal audiences, this book will change your approach, process and expectations for developing visual aides. It will make the difference between a good presentation and a great one., The personality of the book is smart and informative. It would be like the merging of an informative Strunk and White's "Elements of Style" with a spunky Anne Lamott - but it happens to all be in living color. Useful, yet with doses of reality sprinkled in., It will be referenced enough to be kept permanently on a desk as an essential guide yet profound enough to spark viral intrigue. For the first time, we have translated much of the design language into laymen 's terms.

About this title

Product Description

No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.

Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:

• Connect with specific audiences
• Turn ideas into informative graphics
• Use sketching and diagramming techniques effectively
• Create graphics that enable audiences to process information easily
• Develop truly influential presentations
• Utilize presentation technology to your advantage

Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.

About the Author

Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.

Edition details

• Publisher: O'Reilly Media
• Publication date: 2008
• ISBN 10: 0596522347
• ISBN 13: 9780596522346
• Binding: Paperback
• Language: English
• Number of pages: 294