YouTube: An Insider′s Guide to Climbing the Charts (O'Reilly Ser.) - Softcover

Lastufka, Alan; Dean, Michael W

Softcover

ISBN 10: 0596521146 ISBN 13: 9780596521141

Publisher: O′Reilly, 2008

Synopsis

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 13,000 YouTube subscribers and over 4 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:

• Storytelling and directing
• Shooting, editing, and rendering
• Creating your very own channel
• Broadcasting user-generated content
• Re-broadcasting commercial content
• Cultivating a devoted audience
• Fitting into the YouTube community
• Becoming a success story

Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

About this title

About the Author

Alan Lastufka a.k.a. fallofautumndistro (YouTube user name), is one of the Top 100 Most Subscribed Comedians on YouTube. His YouTube videos have had more than two million total views. One of his early short films received multiple airings on the Independent Film Channel. On YouTube, Lastufka is widely praised for his collaboration videos. One of the most popular is the "iPwn" iPhone parody commercial, starring MadTV cast member LisaNova (as well as some narration at the end that was engineered and produced by Michael Dean). CNN and YouTube held presidential debates on national television comprised solely of questions submitted by YouTubers via video. On July 23, 2007 U.S. Senator Christopher J. Dodd (D-Connecticut) made a YouTube video response answering a question on the subject of Net Neutrality submitted by Alan Lastufka. Lastufka has contributed articles to numerous international magazines and zines, while co-running a popular independent publishing project in Chicago, IL.: fallofautumn Alan is currently a teacher and skills coach for a non-profit social services agency.Michael is Hebrew for "Who is like God?" Dean, from the Latin decanus, means "one who rules over ten." An anagram for "Michael Dean" is "Deal Machine," and that truly fits. Dean never sits on his laurels, and he's constantly touching the world in special places. Michael Wareham Dean runs the well-known pop-culture blog, Stink Fight. Michael is the author of the books $30 Film School, $30 Music School, $30 Writing School, Starving in the Company of Beautiful Women, The Simple Pleasures of a Complex Girl, and DIY NOW! Digital Audio. He directed the films D.I.Y. Or Die: How To Survive as an Independent Artist and Hubert Selby Jr: It'll Be Better Tomorrow. Michael played guitar in the band The Beef People. He sang and played bass in Baby Opaque and Bomb (Warner Brothers). Michael W. Dean has toured America and Europe lecturing at youth centers, colleges, and museums. He was a speaker at the 2007 Podcast and New Media Expo. Michael contributed to O'Reilly's Digital Video Hacks book, edited O'Reilly's DV Filmmaking: From Start to Finish by Ian Aronson, and wrote "MAKE a Mailbox Movie" in MAKE Volume 3. His books $30 Film School, $30 Music School, and $30 Writing School have sold over 45,000 copies. He's co-writing a book for O'Reilly called YouTube: An Insider's Guide to Climbing the Charts". He does a podcast called Radio Free Nestlandia. Michael sleeps in late, stays up late, and works at home as a writer and filmmaker. He lives in rural Southern California with his lovely, nifty wife Debra Jean Dean and their three cats, Charlie Squitten Jr, Peanut McFluffernutter, and Fuzzbucket McFluffernutter. Michael loves communicating out to the world, but says, "A good day is one where my phone doesn't ring."

Edition details

• Publisher: O′Reilly
• Publication date: 2008
• Language: English
• ISBN 10: 0596521146
• ISBN 13: 9780596521141
• Binding: Paperback
• Number of pages: 301