The New How: Building Business Solutions Through Collaborative Strategy - Hardcover

Merchant, Nilofer

3.91

123 ratings by Goodreads

9780596156251: The New How: Building Business Solutions Through Collaborative Strategy

Hardcover

ISBN 10: 0596156251 ISBN 13: 9780596156251

Publisher: O′Reilly, 2010

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Shows you how to get results through collaboration, killing off ideas, and honing your leadership. This book explains how strategy belongs with the business team, not just with the chiefs.

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Review:

How are you going to get rid of your air sandwich if you don't even know what it is? Provocative and practical at the same time.

-- Seth Godin, Author of Linchpin

(Seth Godin)

Collaboration is a powerful competitive weapon; this book shows you how to use it to win markets.

-- Mark Interrante, VP Content Products, Yahoo!

(Mark Interrante)

In a world in which the pace of change is ever quickening, collaboration, not control, is the route to a successful organization. This book tells you how to make your organization collaborative. And Nilofer Merchant's writing is a model of clarity.

-- Barry Schwartz, Author of The Paradox of Choice: Why More Is Less

(Barry Schwartz)

The New How is informative and provides exciting insights because the suggestions are practical and do-able. Merchant gets the new reality -- leadership fails not so much from flawed strategy as it does from failed processes of engagement from those responsible for implementing the strategy. In high-performing organizations everyone acts like a leader and they own the strategy and take actions to ensure its success. If you care about making a difference, read this book.

-- Barry Posner, Author of The Leadership Challenge

(Barry Posner)

Rubicon as always stood apart from other consulting firms because they engender true engagement across an organization. Adobe's first of many engagements with Rubicon was to develop the Education segment go-to-market plan. Adobe's Education market growth over the past decade is testimony to the value of a collaborative implementation of strategy, Merchant's signature, and the foundation of The New How.

-- Katie Keating, VP, WW eCommerce and NA Channel Sales, Adobe Systems

(Katie Keating)

About the Author:

Nilofer Merchant has gone from admin to CEO to board member of a NASDAQ-traded company along her 20 year career, gathering monikers such as "the Jane Bond of Innovation" along the way for her ability to guide Fortune 500 and startup companies through impossible odds.

She's worked for major companies like Apple (with Steve Jobs) and Autodesk (personally hired and fired by Carol Bartz) and startups in the early days of the Web (Golive/ later bought by Adobe). And Logitech, Symantec, HP, Yahoo, VMWare, and many others have turned to her guidance to develop new product strategies, enter new markets, defend against competitors, and optimize revenues. And, Merchant is one of the few people who can say they've fought a competitive battle against Microsoft and won, for Symantec's Anti-Virus $2.1B annual business. She has personally launched more than 100 products, netting $18B in sales, with expertise in Europe and US markets. Today she serves on boards for both public and private companies.

The 11 Rules for Creating Value in the #SocialEra, published by Harvard Business Review in 2012 follows her previous book, The New How (Oreilly, 2010), on Collaborative work. She lectures on innovation, board governance, and marketing at Stanford University.You can follow her current thinking at nilofermerchant.com and follow her on Twitter @Nilofer.

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