Sunday Drives: Nostalgic Reminiscing with the Best of Burma-Shave - Hardcover

Larson, Michael

Hardcover

ISBN 10: 0595676944 ISBN 13: 9780595676941

Publisher: iUniverse, 2006

Synopsis

The Burma-Shave craze reached its zenith during the 1950s, with more than 7,000 signs posted across the United States.

To market Burma-Shave, Allen Odell, an advertising wordsmith, devised the concept of sequential signs to sell his shaving cream. Typically, six signs were erected, with each of the first five containing a line of verse, and the sixth trumpeting the brand name.

Burma-Shave signs appeared in every state except Arizona, Nevada and New Mexico. The creative people at Burma-Shave, as well as customers who sent in jingles of their own, ultimately created more than 600 of the rhymes.

In the world of advertising, Burma-Shave stood as unique, creating signs that became a part of the popular culture.

Although the Burma-Shave company is no more, these fun little rhymes hold great nostalgic value for those of us who fondly remember them from our Sunday drives.

About this title

About the Author

Michael Larson has been ajournalist for more than 30years. During his career, heworked as an editor and amanaging editor for anumber of top-quality dailynewspapers. He nowteaches journalism studentsat St. Cloud State Universityand at Minnesota State University, Mankato.Jill Larson Sundberg runs Access Marketing Systems inBloomington, Minn., and sells gift items and books to retailers allover the Upper Midwest. She is the author of My Red Hat, My RedHattitudes, and Babes Remember, which she wrote in collaborationwith Michael Larson.

Edition details

• Publisher: iUniverse
• Publication date: 2006
• Language: English
• ISBN 10: 0595676944
• ISBN 13: 9780595676941
• Binding: Hardcover
• Number of pages: 120