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Synopsis
A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.
The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.
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About the Author
Throughout his career, Bill Nussey has been involved in early stage, high growth companies. Nussey has run four companies, the last of which he guided through an IPO. Nussey?s approach is to pioneer innovative approaches to business, which, in his last company, earned him the recognition of Consultant of the Year by Consulting Magazine.
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- PublisheriUniverse
- Publication date2004
- ISBN 10 0595667414
- ISBN 13 9780595667413
- BindingHardcover
- LanguageEnglish
- Number of pages360
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