A True Survival Guide for Small Businesses: A no-nonsense approach to successful retailing - Softcover

Ruffino, Michael

Softcover

ISBN 10: 0595472419 ISBN 13: 9780595472413

Publisher: iUniverse, 2008

Synopsis

A True Survival Guide for Small Businesses is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business.Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free, a thorough explanation of salesmanship that will help owners receive the most from floor traffic, and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepreneurs on the essential skills and planning needed to implement a strategy for success. Learn how to:Anticipate and understand the challenges that lie aheadBecome part of the communityCreate S.M.A.R.T. goalsIncrease your skill set for better salesAnalyze return on investment for every advertising dollar spentDeal with setbacksThis guidebook will help business owners develop a unique footprint and culture through creative store management and innovative marketing that can be translated into practical goals for businesses for years to come.

About this title

Product Description

A True Survival Guide for Small Businesses "A True Survival Guide for Small Businesses" is a valuable resource for any retail entrepreneur who wants to learn how to successfully market and sell his or her business. Michael Ruffino has over twenty years of experience in retailing both as an employee and as a storeowner and presents essential marketing tools for new business owners in a practical and straightforward style. He provides twelve easy ways to advertise either inexpensively or for free, a thorough explanation of salesmanship that will help owners receive the most from floor traffic, and a simple way to look at forecasting and budgeting that avoids a heavy debt burden. Ruffino coaches entrepr...

About the Author

Michael Ruffino has managed retail stores for over twenty years and founded his own store in California in 2005. In 2007, he received the National Marketing and Public Relations award from the Wild Bird Centers of America. Married for more than twenty years, he and his wife have three children.

Edition details

• Publisher: iUniverse
• Publication date: 2008
• Language: English
• ISBN 10: 0595472419
• ISBN 13: 9780595472413
• Binding: Paperback
• Number of pages: 92