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Making MEDIATION Your Day Job: How to Market Your ADR Business Using Mediation Principles You Already Know - Softcover
Synopsis
Making Mediation Your Day Job is the definitive marketing guide for any mediator operating or even considering a private practice. Dr. Tammy Lenski demonstrates how proven marketing techniques can help you create a mediation practice with minimum stress and maximum success. Lenski is a full-time mediator who has maintained a thriving practice for more than a decade. She explains in careful detail how mediation concepts-including interests, framing and dialogue-building-can be applied to make you a successful marketer and promote yourself as a flourishing business in this unique and fascinating industry.In this in-depth and thoughtful guide, Lenski delivers all the steps necessary to build and maintain a successful private practice in mediation, such as how to:Choose a market that speaks to your passionUncover and meet your market's greatest needs and interestsBuild dialogue with potential clientsLeverage the Internet to expand your networking opportunitiesLenski's time-tested principles and encouragement will help mediators to embrace marketing with renewed energy, rather than trepidation. It proves that mediators can use their own principles and process knowledge to market their services in an ethical, effective manner.
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About the Author
Dr. Tammy Lenski mediates, consults, and educates throughout the United States. In addition to private practice, Dr. Lenski served for almost a decade on the core faculty of Woodbury College?s master?s program in mediation and applied conflict studies. Visit her blog on mediation marketing and business management at MediatorTech.com.
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- PublisheriUniverse
- Publication date2008
- ISBN 10 0595445004
- ISBN 13 9780595445004
- BindingPaperback
- LanguageEnglish
- Number of pages134
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