Building three extraordinarily successful businesses while traveling in over 80 countries, author Ron Cruse had more than his share of adventures. Operating worldwide in almost every headline grabbing hot spot of the last twenty years, Cruse developed simple yet profound lessons vital to his accomplishments.
Garnering invaluable insights from his dealings with a cast of unique characters - a gentle Sudanese, a Harvard educated Saudi, a Masai guide, an Indonesian shopkeeper, a Russian cleaning lady, an Iraqi driver, and many more - Cruse realized that an understanding of culture is elemental to business.
From the unusual array of characters Cruse discovered culture affects perceptions, actions, thinking, communication, legal frameworks, even danger; creating cultural chasms that can make the most ordinary of events turn bizarre. Without the guidance of the astute lessons Cruse formed to overcome the steady, always whacky, barrage of lies, bribes, and perils that are the real challenges of global business, success is virtually impossible to attain.
Not only are Cruse’s lessons critical for the businesspeople selling their wares in Asia, Africa, or the Middle East, but in today’s fickle and sometimes shifty corporate world, these simple lessons can pay big dividends in the United States and Europe as well.
"synopsis" may belong to another edition of this title.
Ron Cruse is a global entrepreneur that has founded and established three highly successful businesses over the course of twenty years. Forbes and INC magazines have recognized his successes. Cruse resides in Mclean, Virginia, with his three boys.
"About this title" may belong to another edition of this title.
Seller: RiLaoghaire, Knoxville, TN, U.S.A.
Soft cover. Condition: Fair. 176 numbered pages; minor wrinkles to top right corner of most pages; a few minor specks to edges of closed pages; light wear to corners and edges of cover; several minor creases to cover; minor rub to cover; several minor scratches/ minor dings to cover; weighs 11 ounces; measures 8.9 by 5.8 by .5 inches; 041122; Building three extraordinarily successful businesses while traveling in over 80 countries, author Ron Cruse had more than his share of adventures. Operating worldwide in almost every headline grabbing hot spot of the last twenty years, Cruse developed simple yet profound lessons vital to his accomplishments. Seller Inventory # 17303
Seller: HPB-Ruby, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_457327183
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0595406785I4N00
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Signed Copy . Signed/Inscribed by author on half title page. Seller Inventory # C03OS-01278
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # D11A-03230