Building three extraordinarily successful businesses while traveling in over 80 countries, author Ron Cruse had more than his share of adventures. Operating worldwide in almost every headline grabbing hot spot of the last twenty years, Cruse developed simple yet profound lessons vital to his accomplishments.
Garnering invaluable insights from his dealings with a cast of unique characters - a gentle Sudanese, a Harvard educated Saudi, a Masai guide, an Indonesian shopkeeper, a Russian cleaning lady, an Iraqi driver, and many more - Cruse realized that an understanding of culture is elemental to business.
From the unusual array of characters Cruse discovered culture affects perceptions, actions, thinking, communication, legal frameworks, even danger; creating cultural chasms that can make the most ordinary of events turn bizarre. Without the guidance of the astute lessons Cruse formed to overcome the steady, always whacky, barrage of lies, bribes, and perils that are the real challenges of global business, success is virtually impossible to attain.
Not only are Cruse’s lessons critical for the businesspeople selling their wares in Asia, Africa, or the Middle East, but in today’s fickle and sometimes shifty corporate world, these simple lessons can pay big dividends in the United States and Europe as well.
"synopsis" may belong to another edition of this title.
Ron Cruse is a global entrepreneur that has founded and established three highly successful businesses over the course of twenty years. Forbes and INC magazines have recognized his successes. Cruse resides in Mclean, Virginia, with his three boys.
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Seller: Greenworld Books, Arlington, TX, U.S.A.
Condition: like_new. Fast Free Shipping â" Excellent condition book with clean cover and pages. Barely handled, with minimal wear. An outstanding copy, close to enjoy! Seller Inventory # GWV.0595406785.LN
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00105095207
Seller: RiLaoghaire, Knoxville, TN, U.S.A.
Soft cover. Condition: Fair. 176 numbered pages; minor wrinkles to top right corner of most pages; a few minor specks to edges of closed pages; light wear to corners and edges of cover; several minor creases to cover; minor rub to cover; several minor scratches/ minor dings to cover; weighs 11 ounces; measures 8.9 by 5.8 by .5 inches; 041122; Building three extraordinarily successful businesses while traveling in over 80 countries, author Ron Cruse had more than his share of adventures. Operating worldwide in almost every headline grabbing hot spot of the last twenty years, Cruse developed simple yet profound lessons vital to his accomplishments. Seller Inventory # 17303
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: As New. Like New condition. A near perfect copy that may have very minor cosmetic defects. Seller Inventory # D11A-03230
Seller: Wonder Book, Frederick, MD, U.S.A.
Condition: Very Good. Signed Copy . Signed/Inscribed by author on half title page. Seller Inventory # C03OS-01278
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Paperback. Condition: Good. Cruse's account of his experiences and discoveries after years of leading his international businesses. Russia, Egypt, Kenya, Germany, Iraq, Zaire, Hungary, Thailand, India-international entrepreneur Cruse has had business experience in each, and distilled 20 years of acumen into this volume. Consisting of 47 short accounts (along with sidebars), each relating lessons learned, Lies, Bribes and Peril will especially interest those involved in politics, business or international relations. Cruse has learned to respect cultural differences that the average American might find baffling and has provided lucid, congenial explanations behind each. The author skillfully illuminates how these differences arise and the confusion they can cause. Cruse explains the concept of accommodation- a new way of viewing some of the divergences, such as bribery, that most Americans would view harshly. Accommodation is found throughout the world and takes many forms as business people communicate and conduct transactions. Further lessons include insights into personal safety while traveling in foreign countries and cultures, basic business skills-such as going to the source for information and problem-solving-committing to a path and moving rather than waiting for a different opportunity and language-related issues both with and without interpreters. Cruse uses a fast-paced style that makes these lessons engaging as well as informative, and retells intriguing firsthand experiences from his travels, from the aftermath of a suicide bombing in Sri Lanka to mafia interactions in Kazakhstan. As technology brings the countries of the world into one business community, the author's instructions will aid anyone attempting to interact with other cultures. Chronicles of international business narrated with enthusiasm, understanding and reflection.-Kirkus Discoveries. Seller Inventory # CIN0595406785G
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0595406785I4N00
Seller: HPB-Ruby, Dallas, TX, U.S.A.
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_457327183
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 68115757-6