Items related to Market Research Handbook: Measurement, Approach and...
The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies.The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners.
"synopsis" may belong to another edition of this title.
About the Author:
Jie Xu, industrial manager of Frost & Sullivan, member of American Chemical Society and Royal Society of Chemistry (UK), holds M.Phil from Heriot-Watt University, UK, has published numerous papers on market research and has been frequently invited to be speaker in the international conferences to comment on the market growth trend and regular contributor for the professional magazines.
"About this title" may belong to another edition of this title.
- PublisheriUniverse
- Publication date2005
- ISBN 10 0595364012
- ISBN 13 9780595364015
- BindingPaperback
- Number of pages204
Buy New
Learn more about this copy
£ 12.37
Shipping:
£ 3.18
Within U.S.A.
Top Search Results from the AbeBooks Marketplace
Stock Image
Market Research Handbook: Measurement, Approach and Practice
Published by
iUniverse
(2005)
ISBN 10: 0595364012
ISBN 13: 9780595364015
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Seller Inventory # ABLIING23Feb2416190060391
Buy New
£ 12.37
Convert currency
Stock Image
Market Research Handbook Measurement, Approach and Practice
Print on Demand
Seller:
Rating
Book Description PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780595364015
Buy New
£ 17.62
Convert currency
Stock Image
Market Research Handbook: Measurement, Approach and Practice
Published by
iUniverse
(2005)
ISBN 10: 0595364012
ISBN 13: 9780595364015
New
Paperback / softback
Quantity: 15
Seller:
Rating
Book Description Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780595364015
Buy New
£ 15.89
Convert currency
Stock Image
Market Research Handbook: Measurement; Approach and Practice
Published by
iUniverse
(2005)
ISBN 10: 0595364012
ISBN 13: 9780595364015
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. Seller Inventory # ria9780595364015_lsuk
Buy New
£ 14.88
Convert currency
Stock Image
Market Research Handbook: Measurement, Approach and Practice
Published by
iUniverse 2005-08
(2005)
ISBN 10: 0595364012
ISBN 13: 9780595364015
New
PF
Quantity: 10
Seller:
Rating
Book Description PF. Condition: New. Seller Inventory # 6666-IUK-9780595364015
Buy New
£ 12.19
Convert currency
Stock Image
Market Research Handbook: Measurement, Approach and Practice
Seller:
Rating
Book Description Condition: New. Book is in NEW condition. Seller Inventory # 0595364012-2-1
Buy New
£ 28.35
Convert currency
Stock Image
Market Research Handbook Measurement, Approach and Practice
Print on Demand
Seller:
Rating
Book Description PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L0-9780595364015
Buy New
£ 15.17
Convert currency
Seller Image
Market Research Handbook : Measurement, Approach and Practice
Published by
Iuniverse
(2005)
ISBN 10: 0595364012
ISBN 13: 9780595364015
New
Taschenbuch
Quantity: 1
Seller:
Rating
Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. The book summarizes all essential measurements widely adopted by researchers with insightful perception. It consists of three indispensable sections of market research: market general, competitor analysis, and consumer analysis. Each specific measurement contains in-depth understanding of measurement starting from definition through method explanation to practical case study. Specifically, it discloses many valuable research techniques and experienced application know-how from the professional research agencies. The book can be a useful reference for practitioners and excellent supplementary reading material for students. Different from other academic market research book, the book contains numerous case studies derived from customized projects at research agencies which also make this book easy to understand for student and beginners. Seller Inventory # 9780595364015
Buy New
£ 27.56
Convert currency
Seller Image
Market Research Handbook
Published by
iUniverse
(2005)
ISBN 10: 0595364012
ISBN 13: 9780595364015
New
Softcover
Quantity: > 20
Seller:
Rating
Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnThe results of marketing research can inform marketing decisions such as in concept/product testing, market segmentation, competitive analysis, customer satisfaction studies, etc. and illustrates the need for measurement. nnThe bo. Seller Inventory # 446982890
Buy New
£ 24.23
Convert currency