The Digital Challenge For Libraries: Understanding the Culture and Technology of Total Information - Softcover

Blanchard, Ralph

Softcover

ISBN 10: 0595350690 ISBN 13: 9780595350698

Publisher: iUniverse, 2005

Synopsis

Public and university libraries are at a crossroads, hard-pressed by competition from Internet search engines, declining budgets and changes in popular culture. Libraries must respond aggressively. Otherwise they will be marginalized by the impact of digital technology on their traditional customer base.Author Ralph Blanchard, drawing on twenty years of experience as an information services entrepreneur, argues that it is irresponsible for librarians to simply turn academic tasks over to search engines, as many do. Instead, libraries should expand digital services and, using the tactics and strategies of successful for-profit information service businesses, reconnect with their customers by promoting themselves as 21st Century information experts.Topics in this wide-ranging study include:The library as a service businessChange, risk and unintended consequencesThe Internet search engine business modelProblems with students using search enginesThe evolution of "ambient information"Music and information technology"Millennials" as library customersHiring and training library information workersPush and viral marketing strategies for librariesThe Digital Challenge for Libraries calls for new initiatives by librarians and for a rekindling of interest in the vital role libraries play in an informed, prosperous and democratic society.

About this title

About the Author

Ralph Blanchard holds a PhD. in economic history. He has taught at both two- and four-year colleges, worked in management with a Fortune 500 company and started a franchised information services business, serving as CEO for 16 years. He is currently Managing Director of a private real estate investment firm.

Edition details

• Publisher: iUniverse
• Publication date: 2005
• Language: English
• ISBN 10: 0595350690
• ISBN 13: 9780595350698
• Binding: Paperback
• Number of pages: 206