Community-Oriented Marketing: The Definitive Guide To Enlightened Business Development - Softcover

Bryan, Ian

Softcover

ISBN 10: 0595308813 ISBN 13: 9780595308811

Publisher: iUniverse, 2004

Synopsis

What if you could build your business faster, gain regular media exposure, dramatically increase profits and sustain long term business relationships by uplifting and befriending the communities which make your business possible?

Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates business today. Community-Oriented Marketing is what Bryan calls "enlightened business development" because it branches out and empowers everyone involved. Rather than bombarding the population with advertisements, community-oriented marketers roll up their sleeves and get involved. They establish their brand by making values-based introductions and focusing on attraction rather than promotion. The result? A brilliant, profitable, socially responsible method of business development that generates outstanding results at one quarter the cost of traditional marketing.

About this title

About the Author

Ian Bryan teaches city-based professionals how to break free from the expensive, unpredictable and insensitive marketing ecosystem which dominates today's business world. He is the Chief Executive and Founder of The Sensible City, the first marketing agency in the world to focus on purely community-oriented business development and marketing.

Ian is a native Tennessean who spent the better part of the "internet bubble" era as CEO of New Human, Inc. out of Chicago, Illinois. In 1999, New Human reshaped its focus to support primarily community oriented business, working with local city governments, performing arts troupes, endangered species and human services firms. While managing operations at New Human, Ian also served as Executive V.P. of Support Services for Siteleader.com, Inc.

In the spring of 2001, wanting to expand into more community-centered business development, Ian created Sensible City with the vision of connecting businesses with the communities that support them. A former coffee house owner, professional athlete and skydiver, Ian loves a challenge and has been known to bring his mountaineering skills to the drawing board. He lives with his family in Asheville, North Carolina.

Edition details

• Publisher: iUniverse
• Publication date: 2004
• ISBN 10: 0595308813
• ISBN 13: 9780595308811
• Binding: Paperback
• Language: English
• Number of pages: 149