Great Demo: How to Create and Execute Stunning Software Demonstrations - Softcover

Cohan, Peter E.

Softcover

ISBN 10: 0595274579 ISBN 13: 9780595274574

Publisher: Iuniverse Inc, 2003

Synopsis

These are exciting and challenging times in the software industry. It is now more important than ever to connect and succeed in the sale of software products. Great Demo! provides sales and technical sales staff with tools and methods to dramatically increase the probability of success in closing business through substantially improved software demonstrations:

"...it directly applies to my situation and might have already helped us with a $250,000 order!"

"Thanks for writing the book...really good stuff for experienced people to be reminded of, and new folks to take to heart."

The problems faced by sales teams are examined along with the real costs incurred in typical sales processes today. The "Great Demo!" method is presented simply and clearly, and elaborated more fully in each successive chapter, providing a rich toolkit for technical sales staff and the sales team as a whole. Real-life anecdotes, examples and "axioms" offer humorous and effective punctuation to the material.

Great Demo! reads easily on a plane between sales calls and is well organized to provide easy access to specific ideas and materials as a handy reference tool. It dramatically increases the probability of success for each subsequent sales project - and that's the key objective!

About this title

About the Author

Peter Cohan leverages twenty-five years of experience in selling and marketing business software and as a customer. The Great Demo! method comes directly from extensive firsthand experiences in developing and delivering software demonstrations, and in coaching others to achieve surprisingly high success rates with their sales and marketing demos.

Edition details

• Publisher: Iuniverse Inc
• Publication date: 2003
• Language: English
• ISBN 10: 0595274579
• ISBN 13: 9780595274574
• Binding: Paperback
• Number of pages: 214