TechnoBrands: How to Create & Use "Brand Identity" to Market, Advertise & Sell Technology Products - Softcover

Pettis, Chuck

Softcover

ISBN 10: 0595189938 ISBN 13: 9780595189939

Publisher: iUniverse, 2001

Synopsis

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day "branding" has been around for more than a century-everybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokia-very few people know the "secrets" of branding and how to successfully apply branding. Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success."Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who don't grasp the meaning and value of the brand assets can only hope their competitors are equally naïve."-Roy E. Verley, Director, Corporate Communications, Hewlett-Packard"Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands."-Larry Light, President & CEO, Arcature Corporation

About this title

From the Author

TechnoBrands tells exactly how to build brands.
I am proud of the book TechnoBrands because it has helped manycompanies improve the trust relationships they have with their customers and employees. TechnoBrands tells exactly how to build brands. We have found that the TechnoBranding process applies equally well to consumer products and service companies, so even though the examples center around technology products, the principles can be applied to all companies and organizations. If you have questions or comments, I can be reached at cpettis@brand.com

About the Author

Chuck Pettis is President of BrandSolutions, Inc. (www.brand.com), a leading brand consulting and market research firm located in Bellevue, Washington. BrandSolutions clients include: Microsoft, Nokia, Hewlett-Packard, Nortel Networks, REI, Simon, Sun Microsystems, and many others, including numerous emerging companies and environmental organizations. Contact Chuck Pettis at 425-637-8777 or email: cpettis@brand.com.

Edition details

• Publisher: iUniverse
• Publication date: 2001
• Language: English
• ISBN 10: 0595189938
• ISBN 13: 9780595189939
• Binding: Paperback
• Number of pages: 244