Synopsis
Crisis Management: Planning for the Inevitable, the first book ever written on this topic, has helped thousands of companies around the world avoid the pitfalls of a crisis, or manage their way out of one. Its practical, hands-on advice and revealing behind-the-scenes case studies make it the leading book for Foutune companies, small-to-medium businesses, colleges and universities, and even governments.
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About the Author
Steven Fink is one of the nation's leading experts in crisis management and crisis communications, and served on the Three Mile Island crisis management team in the administration of then Pennsylvania Governor (and former U.S. Attorney General) Dick Thornburgh. As President of Lexicon Communications (www.crisismanagement.com), he counsels some of the world's most prestigious corporations in strategic public relations and crisis management.
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