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Synopsis
This is the story of Barneys - but not just of the store on 17th Street. It's also the story of the glitz and grit of New York, and the fashion diaspora from Europe to America to Asia, and the family that was in the middle of it all. Told with the inimitable Gene Pressman's razor-sharp wit and iconic style, They All Came to Barneys takes us on an insider's journey through the history of his family business as he grows into his own as a scion of retail. He gives us the secrets to Barneys' success - and its failure - in a riotous, dishy adventure perfect for the dreamers and entrepreneurs in all of us. When the eldest Pressman, Barney, opened his eponymous store of suits in 1923, he couldn't have imagined that his son and grandsons would transform it into a global empire that revolutionised fashion retail into what we know it as today. Through back-room handshake deals with designers, nights out at New York clubs, rock 'n' roll concerts, and world tours of fashion's most exclusive catwalks, the Pressmans came to dress an entire generation of celebrities, models, CEOs, sultans, and people around the world. Take a front-row seat to the rise of some of the biggest names in fashion - Armani, Alaia, Wintour, Meisel - by the store that made it all happen, even as family disagreements and cost overruns began to tear it apart from the inside...
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About the Author
Gene Pressman was co-CEO, creative director, and head of merchandising and marketing for Barneys New York, and a veteran of the store for more than 25 years. Under his leadership, Barneys New York emerged as the defining force in retailing for upscale mens and womens ready-to-wear, accessories, and home furnishings. He is the co-author, with Noah Kerner, of Chasing Cool, a distillation of his marketing philosophy, which is required reading at over 100 universities. A graduate of the Newhouse School at Syracuse University, he lives with his family in Palm Beach.
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They All Came to Barneys: A Personal History of the World's Greatest Store
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They All Came to Barneys: A Personal History of the World's Greatest Store
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They All Came to Barneys : A Personal History of the World's Greatest Store
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They All Came to Barneys : A Personal History of the World's Greatest Store
Published by
Penguin Publishing Group, 2025
ISBN 10: 059365479X
ISBN 13: 9780593654798
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