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Get Different: Marketing That Gets Noticed and Gets Results (Entrepreneurship Simplified) - Hardcover
Synopsis
Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humour and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate?, 2. Does it attract?, 3. Does it direct? Different Is Better is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers - the long-anticipated answer to the defining business challenge of our time.
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About the Author
Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the bestselling author of Profit First, The Pumpkin Plan, Clockwork, The Toilet Paper Entrepreneur, and Fix This Next. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more.
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Get Different: Marketing That Can't Be Ignored! (Entrepreneurship Simplified)
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Get Different: Marketing That Can't Be Ignored!
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Get Different: Marketing That Gets Noticed and Gets Results (Entrepreneurship Simplified)
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Get Different: Marketing That Can't Be Ignored!
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Get Different (Hardcover)
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Penguin Putnam Inc, New York, 2021
ISBN 10: 0593330633
ISBN 13: 9780593330630
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Hardcover. Condition: new. Hardcover. From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing-1. Does it differentiate?2. Does it attract?3. Does it direct?Get Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780593330630
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Different Is Better: Marketing That Gets Noticed and Gets Results
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Get Different: Marketing That Can't Be Ignored!
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GET DIFFERENT
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Get Different
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