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Synopsis
A Wall Street Journal bestseller
From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power.
 
How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans.
 
In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including:
 
·         MeUndies, the subscription company that’s revolutionizing underwear
·         HeadCount, the nonprofit that registers voters at music concerts
·         Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers
·         Hagerty, the classic-car insurance provider with over 600,000 premier club members
·         HubSpot, the software company that draws 25,000 attendees to its annual conference
 
For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
"synopsis" may belong to another edition of this title.
About the Author
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker. He is the author of ten previous books, including The New Rules of Marketing & PR (now in its 6th edition and in 29 languages) and Marketing Lessons from the Grateful Dead. In his spare time he surfs and travels around the world for great live music.
Reiko Scott earned a neuroscience degree from Columbia University and is now a medical student at Boston University. In her spare time she writes and publishes fanfiction based on her favorite fantasy worlds and loves to cosplay at Comic Con.
"About this title" may belong to another edition of this title.
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Fanocracy: Turning Fans into Customers and Customers into Fans
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. The most powerful marketing force in the world isn't social media, email blasts or search ads. It's fandom. In Fanocracy, David Meerman Scott and his daughter Reiko - a baby boomer business strategist and a millennial Harry Potter fan - show readers how to build a successful fandom around their business by focusing on community, generosity, and fun. Those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large. Seller Inventory # 00098789348
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Fanocracy: Turning Fans into Customers and Customers into Fans
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The most powerful marketing force in the world isn't social media, email blasts or search ads. It's fandom. In Fanocracy, David Meerman Scott and his daughter Reiko - a baby boomer business strategist and a millennial Harry Potter fan - show readers how to build a successful fandom around their business by focusing on community, generosity, and fun. Those who apply the strategies in Fanocracy are more likely to dominate their categories. And beyond the financial benefits, fanocracies spread more joy and inspiration to the world at large. Seller Inventory # 00106232655
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Fanocracy: Turning Fans into Customers and Customers into Fans
Seller: Dream Books Co., Denver, CO, U.S.A.
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Condition: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly! Seller Inventory # DBV.0593084004.G
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Fanocracy: Turning Fans into Customers and Customers into Fans
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Condition: like_new. Book is in like new condition with only potential shelf wear. No marking or highlighting. Seller Inventory # EVV.0593084004.LN
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Fanocracy: Turning Fans into Customers and Customers into Fans
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Condition: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting. Seller Inventory # EVV.0593084004.VG
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Fanocracy: Turning Fans into Customers and Customers into Fans
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Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0593084004.G
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Fanocracy: Turning Fans into Customers and Customers into Fans
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0593084004.VG
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Fanocracy: Turning Fans into Customers and Customers into Fans
Seller: Zoom Books East, Glendale Heights, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: like_new. Book is in like new condition with minimal signs of wear. Pages are clean and free from notes or highlighting. Dust cover is intact. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZEV.0593084004.LN
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Fanocracy: Turning Fans into Customers and Customers into Fans
Seller: Zoom Books Company, Lynden, WA, U.S.A.
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Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0593084004.VG
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Fanocracy: Turning Fans into Customers and Customers into Fans
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
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Condition: very_good. Fast & Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # ZWV.0593084004.VG