Sprint: the bestselling guide to solving business problems and testing new ideas the Silicon Valley way - Softcover

Knapp, Jake; Zeratsky, John; Kowitz, Braden

Softcover

ISBN 10: 0593076117 ISBN 13: 9780593076118

Publisher: Bantam Press, 2016

Synopsis

From three partners at Google Ventures, this is a unique and easy-to-follow five-day process for solving tough business problems and testing new ideas - proven at more than 100 companies. Sprint is a New York Times and Wall Street Journal bestseller.

'Sprint offers a transformative formula for testing ideas that works whether you're at a startup or a large organization' - Eric Ries, author of The Lean Startup

'The genius of Jake Knapp's Sprint is its step-by-step breakdown of what it takes to solve big problems and do work that matters with speed and urgency' - Beth Comstock, Vice Chair of GE

'Game changer' - ***** Reader review
'Amazing book which yielded great practical results' - ***** Reader review
'Revolutionary' - ***** Reader review

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Entrepreneurs and leaders face big questions every day: What's the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there's a sure-fire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than one hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to non-profits. It's for anyone with a big opportunity, problem, or idea who needs to get answers today.

About this title

About the Author

Jake Knapp (Author)
Jake Knapp created the Google Ventures sprint process and has run more than one hundred sprints with startups such as 23andMe, Slack, Nest and Foundation Medicine. Previously, Jake worked at Google, leading sprints for everything from Gmail to Google X. He is among the world's tallest designers.

John Zeratsky (Author)
John Zeratsky has designed mobile apps, medical reports and a daily newspaper (among other things). Before joining Google Ventures, he was a design lead at YouTube and an early employee at FeedBurner, which Google acquired in 2007. John writes about design and productivity for The Wall Street Journal, Fast Company and Wired. He studied journalism at the University of Wisconsin.

Braden Kowitz (Author)
Braden Kowitz founded the Google Ventures design team in 2009 and pioneered the role of 'design partner' at a venture capital firm. He has advised on close to two hundred startups on product design, hiring and team culture. Before joining Google Ventures, Braden led design for several Google products, including Gmail, Google Apps for Business, Google Spreadsheets and Google Trends.

From the Back Cover

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Edition details

• Publisher: Bantam Press
• Publication date: 2016
• Language: English
• ISBN 10: 0593076117
• ISBN 13: 9780593076118
• Binding: Paperback
• Edition number: 1
• Number of pages: 288