Life's a Pitch - Softcover

Bayley, Stephen; Mavity, Roger

3.56

384 ratings by Goodreads

Softcover

ISBN 10: 0593056434 ISBN 13: 9780593056431

Publisher: Bantam Press, 2007

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The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...

Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power.

Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

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Review:

"If only I had read this book at the beginning of my career, where would I be now?" (Sir Terence Conran)

"This book isn't just about business. It's also about life. That's why you should read it." (Sir John Hegarty)

"One of the most honest books I’ve read in a long, long time. Maybe forever." (Erik Hansen tompeters.com)

"Crammed with ideas and rich in the kind of quotations that have a way of giving you a jolt up the spine and lodging themselves in your brain." (Time Out)

Book Description:

How to be more businesslike with your emotional life and more emotional in your business life

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