Synopsis
The successful managers for the next century will be the culturally sensitive ones. You can gain competitive advantage from having strategies to deal with the cultural differences you will encounter in any international business setting.
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From the Publisher
In this completely revised and expanded new paperback edition, Richard Lewis has built on the international success of the first edition to provide a rich and enlightening global guide to working and communicating across cultures and countries. From India to Ireland, Mexico to Malaysia, Belgium to Brazil, this classic look at what it takes to succeed in international business exmaines in-depth how our own culture and language affect the ways in which we organize our world, think, feel, and respond.
About the Author
Richard Lewis is the chairman of Richard Lewis Communications, an international institute of cross-cultural and language training with offices in over 30 countries. He founded the quartely magazine Cross Culture in 1989 and is heavily involved in the intercultural field, lecturing in countries from Finland to Hong Kong and working with companies as diverse as Fiat, IBM, Nokia, Andersen Consulting and Nestle. He lives near Winchester, and is one of Britain's foremost linguists, speaking 12 languages - and spent 5 years in Japan, where he was tutor to the Imperial Family.
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