Introduction to International Business (Modular Texts In Business & Economics) - Softcover

Wall, Stuart; Rees, Dr Bronwen

Softcover

ISBN 10: 0582414555 ISBN 13: 9780582414556

Publisher: Longman, 2001

Synopsis

International Business is truly a comprehensive and global introduction to the subject. Written in scholarly yet accessible writing style, this text is highly applied to the issues and problems facing corporate decision makers in international business. The book has been structured with reader-accessibility firmly in mind: each chapter features a summary of key concepts and self-test questions, as well as guidance for further study and references.  A core modular text for undergraduate courses on International Business. Also appropriate as a supplementary reading on equivalent courses in Europe and on MBA programmes.

About this title

From the Back Cover

Introduction to International Business is a concise, accessible introduction to the economic, functional, organisational and cultural characteristics that underpin production and trade in a globalised economy.
The book opens by identifying some current patterns and trends that are of key concern to those engaged in international business, whether from a corporate or national perspective.
Part I then focuses on issues which affect most types of international business, whatever their sector of activity, nature of operations, or the stage reached in the internationalisation process. The principles, practices and institutions underpinning international trading relationships are reviewed, as is a wide variety of external environmental factors - political, legal, socio-cultural, ethical, ecological, economic and technological - which play a key role in determining both the direction and outcome of international business activity.
More 'firm-specific' aspects are investigated in Part II, with an in-depth analysis of the alternative courses of action facing the international business, whether in terms of corporate strategy, HRM, marketing, accounting and finance, operations management or logistics.
Key features-
* The book's structure and coverage make it particularly suitable for single-semester courses.
* Up-to-date, international case material throughout the book helps illustrate many of the issues involved.
* Case study questions help test student understanding, with outline answers at the end of the book acting as a self-check device.
* 'Pause for thought' examples throughout the book reinforce the taught concepts and are accompanied by outline responses at the end of the book.
* Each chapter concludes with a review of further reading and information, including a series of useful websites.
* A companion website to the book contains interactive questions and solutions for each chapter, plus further case study material and articles on topics covered in the chapters.
This book is suitable for students taking modules in International Business at HND, undergraduate and postgraduate level.
Stuart Wall, BA, MSc, was formerly Principal Lecturer and Head of Economics at Anglia Polytechnic University, and a visiting lecturer, supervisor and examiner at Cambridge University. He has returned to Anglia, having acted as a consultant to the OECD Directorate for Science, Technology and Industry, and as a member of economic degree awarding bodies in the UK.
Dr Bronwen Rees is a Research Fellow at Anglia Polytechnic University and a Visiting Fellow at Cranfield University (School of Management). She was previously Research Fellow at Cambridge University (Judge Institute) and the Open University. Dr Rees is an experienced author of both texts and articles, and edits a quarterly human resource journal.

Edition details

• Publisher: Longman
• Publication date: 2001
• Language: English
• ISBN 10: 0582414555
• ISBN 13: 9780582414556
• Binding: Paperback
• Edition number: 1
• Number of pages: 376