This study combines media studies and social interactionalist discursive research on the news media, and bridges the gap between the analyses of texts and their production, and studies of audience reception and behaviour. On one hand media studies need interactional sociolinguistics to open up to more reflective studies of media audiences. At the same time, interactional sociolinguistics needs media studies to enrich its understanding of the ever-increasing place of texts of the media in daily social interactions. The study is based on five years of ethnogrphic and discursive study of the role of the news media (print and television) in the social construction of identity.
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Language in Social Life Series
General Editor- Christopher N. Candlin, Professor of Linguistics and Executive Director,
National Centre for English Language Teaching and Research at Macquarie University, Sydney, Australia
Language in Social Life Series is a major series which highlights the importance of language to an understanding of issues of social and professional concern. It will be of practical relevance to all those wanting to understand how the ways we communicate both influence and are influenced by the structures and forces of contemporary social institutions.
Mediated Discourse as Social Interaction makes an explicit link between media studies and social interactionalist discursive research where previously the two fields of study have been treated as separate disciplines. This text presents an integrated theory illustrated by ample concrete examples, bringing together the latest research in these two fields. It offers a critique to the sender-receiver model implicit in media studies, and argues for an analysis of media discourse as social interaction, on the one hand among journalists and newsmakers as a community of practice, and among readers and viewers as a spectating community of practice on the other. The book also argues for a coherent and interdiscursive methodology for the ethnographic study of the role of the news media in the social construction of identity and is based on a considerable body of ethnographic and textual analysis of both print and television news media.
The theory of mediated discourse presented in this volume will be of great interest to advanced undergraduates and postgraduates studying media studies, sociology of language, discourse analysis, interactional sociolinguistics, ethnography of communication and applied linguistics. It will also be welcomed by scholars and professionals involved in research in these areas.
Ron Scollon is a Professor in the Department of English, City University of Hong Kong.
The late Ron Scollon was a Professor in the Department of English, City University of Hong Kong.
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