Tourism Principles and Practice - Softcover

Cooper, Prof Chris; Fletcher, Prof John; Wanhill, Prof Stephen; Gilbert, Mr David; Shepherd, Rebecca

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9780582312739: Tourism Principles and Practice

Softcover

ISBN 10: 0582312736 ISBN 13: 9780582312739

Publisher: Financial Times/ Prentice Hall, 1998

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The best-selling undergraduate tourism textbook has now been expanded and completely revised throughout. It offers a complete framework of theory and practice for students of tourism, providing readers with the fundamental and underlying principles with which to approach the study of this exciting subject area.

The key objective of Tourism Principles and Practice is to provide a comprehensive grounding in the subject of tourism to all students. It takes a thematic approach to the subject, underpinning the various concepts associated with tourism and demonstrating the linkages within this complex subject area.

The book provides a comprehensive evaluation of the four key elements of tourism:
- demand
- destinations
- industry and government organisations
- marketing

The new edition features a whole new section comprising six major case studies which demonstrate the application of key principles to real-life issues and problems and highlight the relationships between the individual elements of the tourism system. Also new to this edition is a section on information technology and tourism.

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Product Description:

New, ship fast, delivered in 5 days in UK. No PO Box.

About the Author:

Chris Cooper, John Fletcher and Stephen Wanhill are all lecturers at the International Centre for Tourism and Hospitality Research, Bournemouth University. David Gilbert is based at the University of Surrey and Rebecca Shepherd is an Independent Researcher.

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