Business Information Technology: Systems, theory and practice (Modular Texts In Business & Economics) - Softcover

Elliott, Geoffrey; Starkings, Ms Susan

Softcover

ISBN 10: 0582298024 ISBN 13: 9780582298026

Publisher: Financial Times/ Prentice Hall, 1997

Synopsis

Longman Modular Texts in Business and Economics are textbooks tailored to the needs of hard-pressed students and lecturers. Each book in the series provides a lively and accessible, yet authoritative introduction to the core disciplines of modern business and management degrees. An understanding of the role and contribution of IT in business decision making is an increasingly high profile part of business education. Business Information Technology offers a modern treatment of the subject, anticipating a growing trend in business syllabuses away from big functional information systems towards development of "end user" information systems for decision making at the managerial and strategic level of a business organisation.

About this title

From the Back Cover

Longman Modular texts in Business & Economics is a new series of textbooks tailored to the needs of hard-pressed students and lecturers. Each book provides a lively and accessible, yet authoritative, introduction to the core disciplines of modern business & management degrees.
Information - about a company's performance, its customers, competitors and the business environment - is the lifeblood of every modern business. Developments in computer and communications technology are not just increasing the quantity of information available to decision makers but the very nature of that information and decisions based upon it.
Business Information Technology is an introduction to one of the most dynamic, exciting and challenging areas of study within business and management. The book can be used by students starting a degree in business information systems, or taking a module as part of a general business studies program. It describes how technology is being used to gather, interpret and communicate business information, at an ever more sophisticated level.
Assuming no prior knowledge, this text describes the basics of computer and communications technologies in a clear style, to a level that all future managers will require. The main emphasis of the book is placed upon how current and future technology developments are providing 'end-user' systems to assist all levels of management decision making.
Key Features-

Clear focus on information,rather than data, and its use in business
A thorough explanation of information systems, analysis, design, implementation & evaluation
Clear description of the application of information technologies to enhance the efficiency and effectiveness of information systems in organisations

Rich in Activities, Cases and Questions.
'Did You Know' and 'Pause For Thought' features help bring the text to life.

Edition details

• Publisher: Financial Times/ Prentice Hall
• Publication date: 1997
• Language: English
• ISBN 10: 0582298024
• ISBN 13: 9780582298026
• Binding: Paperback
• Edition number: 1
• Number of pages: 360