Public Relations Management by Objectives

ISBN 10: 0582283418 ISBN 13: 9780582283411

Synopsis

This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.

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Review

Clearly written, well-defined, creatively thought out...helpful to both management in trying to define management by objective and learning to use it, as well as to people who are being either implicitly or explicitly managed by objective. Both groupswill better understand the marketplace and how it works. Communication World Clearly written, well-defined, creatively thought out...helpful to both management in trying to define management by objective and learning to use it, as well as to people who are being either implicitly or explicitly managed by objective. Both groups will better understand the marketplace and how it works. Communication World

Edition details

• Language: English
• ISBN 10: 0582283418
• ISBN 13: 9780582283411
• Binding: Unbound