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Synopsis
This detailed, systems theory approach to successful public relations management is the first to apply management by objectives to public relations practice. Citing actual managerial practices of more than 150 public relations organizations, the text focuses on how promising public relations managers can effect change while acquiring the resources and support of top management. Originally published in 1984 by Longman.
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Review
Clearly written, well-defined, creatively thought out...helpful to both management in trying to define management by objective and learning to use it, as well as to people who are being either implicitly or explicitly managed by objective. Both groupswill better understand the marketplace and how it works. Communication World Clearly written, well-defined, creatively thought out...helpful to both management in trying to define management by objective and learning to use it, as well as to people who are being either implicitly or explicitly managed by objective. Both groups will better understand the marketplace and how it works. Communication World
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Public Relations Management by Objectives
Seller: Boomer's Books, Weare, NH, U.S.A.
Seller rating 3 out of 5 stars
Softcover. Condition: Very Good+. Dust Jacket Condition: No Dust Jacket. Later Printing. A clean tight copy, UNMARKED, showing light shelf wear to pages edges and trace of corner wear. Seller Inventory # 8746