Technology Strategy and the Firm: Management and Public Policy - Softcover

Softcover

ISBN 10: 058205057X ISBN 13: 9780582050570

Publisher: Longman, 1989

Synopsis

This book describes the importance and nature of technology strategies in a wide range of industrial sectors and firms. These include the world automobile industry; the Japanese and UK colour TV industry; the semiconductor industry in Japan, USA and Europe; the Benetton company; the UK food retailing industry; strategies of small firms in Europe; and firms developing new interactive services in the UK. Specific managerial issues are addressed throughout the book, with sections on strategic management of design and human resource development. The relationship between public policy initiatives and corporate technology strategies is discussed within two chapters studying the UK's Alvey Programme into advanced information technology and its EEC equivalent ESPRIT. The factors which encourage development of effective technology strategies are discussed throughout the book and are brought together in the concluding chapters

Edition details

• Publisher: Longman
• Publication date: 1989
• Language: English
• ISBN 10: 058205057X
• ISBN 13: 9780582050570
• Binding: Paperback
• Edition number: 1
• Number of pages: 268
• Editor: Dodgson Mark Gann David