Marketing Tourism: A Practical Guide (Longman/ILAM Leisure Management S.) - Softcover

Jefferson, Alan; Lickorish, Leonard

Softcover

ISBN 10: 0582033403 ISBN 13: 9780582033405

Publisher: Financial Times Prentice Hall, 1989

Synopsis

Tourism is an increasingly important sector of the economies of many countries in the world.
This book provides a practical guide to the effective marketing of tourism. The authors examine the essential elements that go into developing a successful tourist destination. Various policies and strategies are described, and the principles of developing and implementing marketing plans based on research and product market match analysis arc outlined. Methods of assessing performance are suggested and the need for objectives and operations to be regularly appraised and assessed are underlined. The authors also analyse current trends in tourism and suggest further developments in the field Of international travel and tourism.
The work emphasises the vital importance of the destination' and its visitor satisfactions as the essence of the tourism product and the common denominator linking the tourist trades and the destination service Interest together. They art; interdependent even If independent and competitive. Success in tourism marketing requires a thorough understanding of this truth as the basis for successful and profitable joint marketing.
This book will be essential reading for everyone Involved in the marketing of
tourism.

Edition details

• Publisher: Financial Times Prentice Hall
• Publication date: 1989
• Language: English
• ISBN 10: 0582033403
• ISBN 13: 9780582033405
• Binding: Paperback
• Number of pages: 316