Change is fundamental for improving organizational performance in a global economic environment, yet investment in change seldom delivers more than 20 per cent of potential benefits. The good news is that change doesn't have to be like this. Gerald Bradley's "Benefit Realisation Management" is a blueprint for embedding within your organization a powerful process (BRM) that allows you to work with stakeholders to identify and realise the best possible project outcomes. Gerald Bradley pioneered BRM nearly 20 years ago and his experience in applying the methodology to programmes, projects and portfolios is second to none. His book explores the drivers, concepts and principles that underpin successful benefits realisation. He is careful throughout to relate the process to other recognised disciplines, including OGC Gateway Reviews, so that you can apply the methodology to your current project or programme management strategy. The benefits and potential savings that this book offers to anyone involved in significant projects and programmes are substantial. It will revolutionise your organization's approach to project and change management.
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Gerald Bradley began his career teaching and university lecturing and then joined BP where for 12 years he managed significant technology-enabled change. During this time he recognised the need for, and subsequently pioneered, a fresh approach to benefit realisation. He then founded Sigma, to develop and promote this new approach, working with major organisations from both public and private sectors. Gerald regularly addresses management and academic groups on benefit realisation issues.
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