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Synopsis
Marketing today is more a management style than a group of activities under a department head, and is central to the success of a company as a whole, according to the authors. Aspects of planning are covered, from analyzing market share and deciding marketing strategy, to specific elements of the marketing mix - campaign, planning, media evaluation, sales promotion, publicity, packaging and PR.
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About the Author
Barrister, Gray's Inn Tax Chambers.
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How to Prepare a Marketing Plan 5th Edition: A Guide to Reaching the Consumer Market
Published by
Gower Publishing Company, 1997
ISBN 10: 0566077841
ISBN 13: 9780566077845
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How to Prepare a Marketing Plan
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Condition: Good. 5th ed. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP88605483
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