Synopsis
This volume aims to show how influential good design can be from the viewpoint of leading British product designers, corporate identity specialists and senior company executives. It includes interviews with designers and corporate identity experts, and contributions from senior managers at Rover, Black and Decker, Electrolux, international furniture maker Steelcase Strafor, plus four export-led SMEs. Drawing on their experience, the book shows how successful companies use good design to their own advantage and why designing the right product or corporate identity requires changes in approaches and attitudes.
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Design and Corporate Success (First edition, Hardcover)
Published by
Gower Publishing Ltd., 1995
ISBN 10: 0566075342
ISBN 13: 9780566075346
Used
Hardcover
First Edition
Seller: Libros Angulo, Madrid, M, Spain
Seller rating 5 out of 5 stars
Encuadernación de tapa dura. Condition: Bien. 1? Edición. Gower Publishing Ltd, UK, 1995. Texto en inglés. Arte. Diseño. Profusamente ilustrado. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. PEGATINA EN BLANCO DE SIGNATURA EN PARTE INFERIOR LOMO, por lo demás: Perfecto estado de conservación. ISBN: 9780566075346. Seller Inventory # 063903
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Design and Corporate Success
Seller: Phatpocket Limited, Waltham Abbey, HERTS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-U-022-02244
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