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Synopsis
#1 NATIONAL BESTSELLER\n\nOne of the most successful entrepreneurs in American business, Mark H. McCormack is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.\n\nTo this day, McCormack's business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you'll never hear in business school. Relating his proven method of "applied people sense" in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on\n\n the secret life of a deal\n management philosophies that don't work (and one that does)\n the key to running a meeting--and how to attend one\n the positive use of negative reinforcement\n proven ways to observe aggressively and take the edge\n and much more\n\nPraise for What They Don't Teach You at Harvard Business School \n\n"Incisive, intelligent, and witty, What They Don't Teach You at Harvard Business School is a sure winner--like the author himself. Reading it has taught me a lot."--Rupert Murdoch\n\n"Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career."--Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.\n\n"Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well."--Arnold Palmer\n\n"There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport."--Frank Deford, senior contributing writer, Sports Illustrated
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Review
Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)
Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)
The undisputed king of sports marketing (BBC Sport)
The most powerful man in sport (Sports Illustrated)
He was a genius when it comes to sports marketing (Tiger Woods)
His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
Book Description
The bestselling business classic by the sports management legend
"About this title" may belong to another edition of this title.
- PublisherBantam Books
- Publication date1986
- ISBN 10 0553342770
- ISBN 13 9780553342772
- BindingPaperback
- LanguageEnglish
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What They Don't Teach You at Harvard Business School
Published by
Random House Publishing Group, 1986
ISBN 10: 0553342770
ISBN 13: 9780553342772
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38855300-6
Quantity: 1 available
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What They Don't Teach You at Harvard Business School
Published by
Random House Publishing Group, 1986
ISBN 10: 0553342770
ISBN 13: 9780553342772
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 38855300-6
Quantity: 1 available
Stock Image
What They Don't Teach You at Harvard Business School
Published by
Random House Publishing Group, 1986
ISBN 10: 0553342770
ISBN 13: 9780553342772
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 38907563-6
Quantity: 1 available
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What They Don't Teac
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.88. Seller Inventory # G0553342770I3N00
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What They Don't Teach You at Harvard Business School
Seller: Infinity Books Japan, Tokyo, TKY, Japan
Seller rating 3 out of 5 stars
Condition: Good. #1 NATIONAL BESTSELLER One of the most successful entrepreneurs in American business, Mark H. McCo rmack is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollar s, he started International Management Group and, over a four-decade period , built the company into a multimillion-dollar enterprise with offices in m ore than forty countries. To this day, McCormack's business classic remains a must-read for executive s and managers at every level, featuring straight-talking advice you'll nev er hear in business school. Relating his proven method of "applied people s ense" in key chapters on sales, negotiation, reading others and yourself, a nd executive time management, McCormack presents powerful real-world guidan ce on the secret life of a deal management philosophies that don't work (and one that does) the key to running a meeting--and how to attend one the positive use of negative reinforcement proven ways to observe aggressively and take the edge and much more Praise for What They Don't Teach You at Harvard Business School "Incisive, intelligent, and witty, What They Don't Teach You at Harvard Bus iness School is a sure winner--like the author himself. Reading it has taug ht me a lot."--Rupert Murdoch "Clear, concise, and informative . . . Like a good mentor, this book will b e a valuable aid throughout your business career."--Herbert J. Siegel, chai rman, Chris-Craft Industries, Inc. "Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as. Seller Inventory # RWARE0000028902
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What They Don't Teach You at Harvard Business School
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