Synopsis
#1 NATIONAL BESTSELLER\n\nOne of the most successful entrepreneurs in American business, Mark H. McCormack is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.\n\nTo this day, McCormack's business classic remains a must-read for executives and managers at every level, featuring straight-talking advice you'll never hear in business school. Relating his proven method of "applied people sense" in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on\n\n the secret life of a deal\n management philosophies that don't work (and one that does)\n the key to running a meeting--and how to attend one\n the positive use of negative reinforcement\n proven ways to observe aggressively and take the edge\n and much more\n\nPraise for What They Don't Teach You at Harvard Business School \n\n"Incisive, intelligent, and witty, What They Don't Teach You at Harvard Business School is a sure winner--like the author himself. Reading it has taught me a lot."--Rupert Murdoch\n\n"Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career."--Herbert J. Siegel, chairman, Chris-Craft Industries, Inc.\n\n"Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well."--Arnold Palmer\n\n"There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport."--Frank Deford, senior contributing writer, Sports Illustrated
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Review
Mark McCormack is an entrepreneur extraordinaire (Daily Telegraph)
Mark McCormack's book is a revelation (Robert A. Anderson, Former Chairman Rockwell International)
The undisputed king of sports marketing (BBC Sport)
The most powerful man in sport (Sports Illustrated)
He was a genius when it comes to sports marketing (Tiger Woods)
His legacy is international sport as we know it (European PGA Tour chief Ken Schofield)
Book Description
The bestselling business classic by the sports management legend
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Random House Publishing Group, 1986
ISBN 10: 0553342770
ISBN 13: 9780553342772
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