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Synopsis
Strategic Management: Comptetiveness and Globalization, Concepts, 3e explores how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustainable competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. The text emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The hot topics of corporate governance, TQM, core competencies, strategic alliances, corporate entrepreneurship are covered among others.
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Synopsis
This paperback text comprises the theory portion of "Strategic Management: Competitiveness and Globalization - Theory and Cases, 3e" but not the cases.
"About this title" may belong to another edition of this title.
- PublisherSouth-Western
- Publication date1998
- ISBN 10 0538881887
- ISBN 13 9780538881883
- BindingPaperback
- Edition number3
- Number of pages400
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Strategic Management: Competitiveness and Globalization Concepts
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South-Western College Pub, 1998
ISBN 10: 0538881887
ISBN 13: 9780538881883
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Strategic Management: Competitiveness and Globalization Concepts
Published by
South-Western College Pub, 1998
ISBN 10: 0538881887
ISBN 13: 9780538881883
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Strategic Management: Competitiveness and Globalization Concepts
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South-Western College Pub, 1998
ISBN 10: 0538881887
ISBN 13: 9780538881883
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Strategic Management: Competitiveness and Globalization Concepts
Published by
South-Western College Pub, 1998
ISBN 10: 0538881887
ISBN 13: 9780538881883
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