Synopsis
This revised text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The topics of corporate governance, TQM, core competencies, strategic alliances and corporate entrepreneurship are covered, among others.
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Strategic Management : Theory and Cases 3
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Strategic Management : Theory and Cases 3
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Strategic Management: Competitiveness and Globalization, Concepts and Cases
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South-Western College Pub, 1998
ISBN 10: 0538881828
ISBN 13: 9780538881821
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Strategic Management: Competitiveness and Globalization
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Strategic Management: Competitiveness and Globalization
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Strategic Management: Competitiveness and Globalization
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