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Synopsis
With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.
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Review
From an overall perspective, the topics and chapters presented in Effective Marketing do a much more detailed job at meeting my course objectives [than my current text]. In addition, the heavy application of case studies to marketing situations helps to illustrate and "bring home" key concepts more clearly.
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Effective Marketing: Creating and Keeping Customers, Student Learning Guide
Published by
South-Western Thomson Learning, Mason, OH, U.S.A., 1998
ISBN 10: 0538878592
ISBN 13: 9780538878593
Used
Soft cover
Seller: "Pursuit of Happiness" Books, Oakland, CA, U.S.A.
Seller rating 4 out of 5 stars
Soft cover. Condition: Very Good. Second. Publisher: South-Western College Publishing, 1998, V. Good, Soft Cover, ISBN: 0-538-87859-2. Book. Seller Inventory # 006497