Managerial Economics: Analysis, Problems, Cases - Hardcover

Truett, Lila J.; Truett, Dale B.

Hardcover

ISBN 10: 0538868716 ISBN 13: 9780538868716

Publisher: South-Western Pub, 1998

Synopsis

Truett and Truett′s Eighth Edition shows how to use economic analysis to solve problems and make effective decisions in the complex world of business. The highly successful problem–solving approach, clear and accurate presentation of economic theory, and outstanding cases combine to make the best presentation of managerial economics yet.

• Walks readers step by step through specific types of problems, including elasticity calculations, cost minimization, and profit maximization.
• Shows how real–world firms have addressed issues discussed in the book.
• Emphasizes the global aspects of managerial economics and its application in the international marketplace.

About this title

From the Back Cover

Make smart decisions based on sound economic analysis!

Featuring a proven, problem–solving approach, Truett & Truett s new Eighth Edition shows how to use economic analysis to make effective managerial decisions in today s complex business environment. The text provides a clear, concise, and current description of the principles of microeconomic decision making, along with ample problems, examples, and cases that illustrate how to apply those principles in the real world.

New updated and revised, the Eighth Edition presents the latest thinking in the field including a new chapter on Games, Information, and Strategy, a new introduction featuring 10 principles of economics for managers, which highlight the role of managerial economics in helping managers to make sound decisions, a revised discussion of linear demand curve and marginal revenue, updated real–world examples, and additional end–of–chapter questions and problems.

Additional highlights:

• Numerical examples identify the steps that you must rake to solve specific types of problems, including elasticity calculations, cost mini mization, profit maximization, present value, and more.
• Managerial Perspectives boxes provide high–interest, current examples of how real–world firms have addressed issues and economic problems discussed in the text.
• Extended International Capsules present a global perspective of managerial economics as it is applied in the international marketplace.
• Integrating Cases challenge you to use what you ve learned in making smart decisions on complex issues.
• End–of–chapter problems provide a wide range of exercises that will help you enhance your ability to apply the techniques presented in the chapters.

About the Author

Professors Lila J. Truett and Dale B. Truett teach managerial economics and a number of other economics courses at The University of Texas at San Antonio. Lila Truett (Ph.D., University of Iowa) served an unusually long tenure as Director of the Division of Economics and Finance at UTSA and has also served on the Governing Board of the Southern Economic Association. Dale Truett received his Ph.D. form the University of Texas at Austin and has served as an academic administrator both at UTSA and at Florida International University, where he was founding chairman of the Department of Economics. From 1997 – 2002 he held an Ashbel Smith Professorship, the highest distinction for schlorship and research at UTSA. The Truetts have a great deal of consulting experience, including work with a number of Fortune 500 and Fortune 100 firms.

Edition details

• Publisher: South-Western Pub
• Publication date: 1998
• ISBN 10: 0538868716
• ISBN 13: 9780538868716
• Binding: Hardcover
• Language: English
• Edition number: 6
• Number of pages: 754