Management: Meeting and Exceeding Customer Expectations - Hardcover

Plunkett, W.Richard; Attner, Raymond

Hardcover

ISBN 10: 0538844965 ISBN 13: 9780538844963

Publisher: Cengage Learning, 1980

Synopsis

The central theme of the sixth edition is meeting and exceeding customer expectations by integrating a customer first theme into each of the basic management concepts. It also discusses the contemporary management issues of quality, ethics, global applications, leadership, and diversity.

About this title

Review

Part I: FUNDAMENTALS OF MANAGEMENT. 1. A Broad View of Management. 2. The Evolution of Management Thinking. 3. Organizational Culture and Interactive Forces. Part II: PLANNING FOR GROWTH. 4. Strategic Planning. 5. Achieving Top Quality. 6. Decision Making in Management. Part III: CREATING EFFECTIVE ORGANIZATIONS. 7. Principles of Organization. 8. Designing an Adaptive Organizational Culture. 9. Corporate Social Responsibility and Ethics. Part IV: STAFFING FOR HIGH PERFORMANCE. 10. Building A Workforce. 11. Personal and Organizational Communication. Part V: INFLUENCING BEHAVIOR AND ACTIONS. 12. Motivating Employees. 13. Organizational Leadership. 14. Managing Teams and Work Groups. Part VI: CONTROLLING OPERATIONS. 15. Systems for Managing Information. 16. The Purpose and Application of Control. Appendices. Operations Management. International Management. Succeeding in Your Organization.

About the Author

Raymond Attner, the co-author of Management: Meeting and Exceeding Customer Expectations, 8th edition, is presently a Professor of Management and Dean of Business at Brookhaven College of the Dallas County Community College District. For the past thirty years at Brookhaven and the Dallas District, Ray has held numerous positions including Professor of Business, Director of the Marketing and Management Center, Acting Vice President of Instruction, Director of Marketing for Distance Learning, and Acting Executive Dean of Workforce/Continuing Education. Ray has been the author or co-author of four college textbooks and has been the faculty content developer for two nationally distributed telecourses. He has been selected as Brookhaven's Outstanding Faculty member, has served as Faculty Association President three times, and has been the chair of the last two college presidential search committees at Brookhaven College. He is currently the chair of Brookhaven's Southern Association Reaccreditation Committee. Ray holds a Bachelor of Science in Marketing from California State University--Long Beach and a Master of Business Administration from Northern Louisiana University. His professional affiliations include the Texas Community College Teachers Association, American Management Association, and the Farmers Branch Chamber of Commerce. He resides in Plano, Texas, with his wife Deborah and three fur" children (Bubba, Risky, and Annie) where he enjoys the family, jogging, and tennis."

Edition details

• Publisher: Cengage Learning
• Publication date: 1980
• Language: English
• ISBN 10: 0538844965
• ISBN 13: 9780538844963
• Binding: Hardcover
• Edition number: 6
• Number of pages: 880