This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Good. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Seller Inventory # 00103723545
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Fair. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Seller Inventory # 00102884899
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0538838477-11-1-29
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Fair. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Seller Inventory # CIN0538838477A
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Good. This text argues that the key success factor for every business - manufacturing, service, or retail - is the ability to maximise customer value, product quality alone is not enough. Customers must be integrated throughout a firm's decision making process. It discusses the three imperatives of customer value that every company must master to build and retain loyal customers: product quality, service quality, and value based pricing. This is intended a resource for middle managers, senior managers, and trainers in any corporation whose goal is to achieve sustainable competitive advantage. Seller Inventory # CIN0538838477G
Seller: HPB-Red, Dallas, TX, U.S.A.
hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_473715782
Seller: The Yard Sale Store, Narrowsburg, NY, U.S.A.
Hard Cover. Condition: Good. RELIABLE hardcover book with the front cover having a slight forward lean. Some shelf wear to the covers and the page edge. The text flows cleanly and clearly from beginning to end. Enjoy this presentable edition! Seller Inventory # HCTEXT408090196
Seller: Hawking Books, Edgewood, TX, U.S.A.
Condition: Very Good. Very Good Condition. Five star seller - Buy with confidence! Seller Inventory # X0538838477X2
Seller: AwesomeBooks, Wallingford, United Kingdom
Hardcover. Condition: Very Good. Creating Customer Value: The Path to Sustainable Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780538838474
Quantity: 2 available
Seller: Basement Seller 101, Cincinnati, OH, U.S.A.
Hardcover. Condition: Very Good. Seller Inventory # 190422164