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Synopsis
This book combines text, cases, readings and policy statements to address the need for variety in the way the business policy/strategic management course is taught. This approach allows professors to adapt the book to fit the needs of the readers. Traditional business policy topics, plus important contemporary strategic issues such as globalization, crisis management, and mergers and acquisitions are covered. The environment is emphasised within discussion about strategic, topical issues. Included are 35 cases covering small, medium and large companies in diverse environments (regional, national and international), which acquaint students with situations in all types of companies such as EXXON, Union Carbide Corporation, American Airlines, and Iskra Power Tools (a business venture in Eastern Europe).
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Strategy: A multi-level, integrative approach
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